8 Tips for Creating the Ultimate Test Automation Strategy

Timothy Joseph
Timothy Joseph | March 14, 2023
8 Tips for Creating the Ultimate Test Automation Strategy

In today's business world, companies are looking for ways to improve their QA testing process and stay ahead of the competition. One of the most effective ways to achieve this is by creating an automation strategy. Test automation is crucial for businesses because it helps to improve the efficiency and accuracy of software testing while reducing manual efforts and costs. It enables organizations to test software at a faster pace and with greater coverage, allowing them to quickly identify and resolve issues.

For example, an eCommerce company could use test automation to regularly check the functionality of their checkout process, ensuring a seamless experience for their customers. By implementing a comprehensive test automation strategy, businesses can improve the quality of their software and reduce the risk of software failures, which can ultimately lead to increased customer satisfaction and revenue.

The 8 tips mentioned below represent the essential test automation best practices. They are guides that ensure you have the key ingredients front-of-mind when considering the right approach to producing a robust software application that will deliver on its consumer promise.

Test Automation Strategy Tips

1. Outsourcing your QA

2. Testing early and often with Agile

3. Balancing automated and manual testing

4. Prioritization of automatable test cases

5. Calculating the ROI of automation

6. Selecting the right test automation tool

7. Selecting and developing the right automation framework

8. Monitoring and maintaining automation

But before we talk about the above-mentioned strategies, let’s understand what the test automation strategy is.

QA Automation Testing Tips for Faster Product Releases


What Is a Test Automation Strategy?

It is a plan for incorporating automated processes into a company's operations to avoid testing failures. It outlines:

  • Areas that will be automated
  • Testing methods and tools to be used in your software development life cycle

A well designed automation strategy can bring numerous benefits to a company, including improved efficiency and coverage, accuracy, higher ROI, and cost savings.


Why Do We Need a Test Automation Strategy?

Are you manually testing and encountering QA bottlenecks, errors due to human negligence, and an increase in production bugs? You may have tried test automation before but gave up because it was too difficult.

A poor test automation strategy may result in downtime, low customer satisfaction, and a bad reputation for the company.

On the other hand, a well-design strategy can help in preventing technology failures and keep your firm competitive.

Here are some scenarios when things could go wrong in the absence of an automation approach.

  • Wrong technology: If you don't have an automation strategy, you will end up using the wrong tools and technologies. And if you choose the wrong tools in the long run you might face a lot of problems.

  • Risk analysis: The strategy also helps predict the risk involved with test automation. The strategy will outline any risks that are present, how to reduce them, possible remedies, and alternatives. Without a strategy, you won't be able to predict future dangers or address them in time.

Now, let us discuss the 8 test automation strategies necessary for your business in detail:

  1. Outsourcing Your QA

    Not only does outsourcing QA services to an offshore team improve resource efficiency, but it also improves the overall performance of your software application. QA experts have the training and industry knowledge to use the best testing strategies for ensuring security and compliance and have a good hold of the right tools, frameworks, and technologies to test your product and ensure that it is performing as expected.

    By outsourcing quality assurance, you can partner with a highly skilled automation testing team. Moreover, by choosing an offshore or nearshore vendor, you can significantly reduce costs compared to domestic alternatives, and also rely heavily on domain experts who are familiar with all the latest software enhancements in your field. They can learn quickly and come up to speed with your development cycle, while your engineers can continue to focus their attention on where it matters the most.

    The risk of leaving your QA test strategy to developers who are pressed into roles beyond their expertise far outweighs any concerns with bringing in external experts. If you are not a QA expert, then outsourcing your QA testing needs is an important step toward success.

  2. Testing Early and Often with Agile

    Agile test environments are built to accommodate change. The continual cycle of innovation and testing over several iterations ensures a balance between function and stability. The ability to incorporate input from cross-functional teams prioritizes the ultimate end goal of user satisfaction at all phases. And incorporating QA processes early on in development is more efficient and cheaper than making changes late in the delivery process.

    Coupling the leading software development approach with the most resource-efficient method of outsourcing allows you to scale up your operations rapidly to deliver quality products faster. An agile offshore QA relationship is ideal in many aspects, since you can have easy access to industry experts, and thereby improve the ROI of your projects. In addition, strong, consistent communication must be a priority. This includes a commitment to your internal communication flow that keeps end goals in focus, and it includes a commitment to dynamic cooperation with your external QA partners. In time, when working together and communicating under the Agile testing approach, separate teams can merge to create an even stronger software development force.

  3. Balancing Automated and Manual Testing

    Knowing how to strike the right balance between the speed of automation testing and the human insights of manual testing is just one of the advantages of partnering with an external QA expert. The only way to ensure 100% test coverage is to complement automation with manual testing, as no testing strategy alone can guarantee your product’s market performance.

    Manual testing is necessarily more labor intensive, but there is no better way to simulate the end-user experience than through the eyes and expertise of a human engineer. If your users are human, there should be a human element in your test phase.

    Your QA partners know how to strategize the intersection of manual and automation test cases for the best ROI in the long run.

  4. Prioritization of Automatable Test Cases

    It is impossible to automate all the testing scenarios, hence it is equally necessary to segregate automatable and non-automatable test cases. Once you have the complete set of automatable test cases, it is time to evaluate the ones that run frequently and have high priority.

    In QA, the first thing we do is select the test cases for automation based on various parameters, like the tests which are run very frequently, or the ones that require a long time due to manual execution. After selecting the tests, we automate them based on priority.

    In this way, you ensure high-priority coverage of your application features, which is critical from a business perspective.

  5. Calculating the ROI of Automation

    With proper upfront documentation of the preferred automation approach, it is possible to anticipate the complete ROI of automation even before implementing any automation framework. This can also provide a picture of how much time you can save with manual vs automation testing. Moreover, we can see how many resources need to be engaged for automation efforts. Based on ROI and future goals, we can alter the count of automation and manual engineers within the QA team.

  6. Selecting the Right Test Automation Tool

    Manual testing won’t be totally replaced by automation any time soon, but the time savings offered by automated testing are too great to ignore. This advantage has led to a proliferation of automation tools. As a result, there is flexibility enough within the market to find an automation solution that suits your unique product, development environment, and the skills and preferences of your team.

    QA experts can help onsite teams to choose the best automation tool based on project and platform requirements, and advise them to opt for the latest tools available in the market. Before starting the automation process, our QA team can evaluate the top 3 automation tools, and their effectiveness on the client’s product, and then choose the best option.

  7. Selecting and Developing the Right Framework

    Your QA resource checklist does not end with the automation tools. When setting up your test framework, you have several choices to make. These choices can greatly affect how efficiently your development process. Current thinking favors modular, portable, and reusable frameworks designed to cover the entire life of your product. This framework is the foundation of your automation process, and hence, there is much to consider.

    Use our guide to Automation Framework Design to make sure you understand what is possible, and optimal when establishing the basis of your QA efforts. No matter how strong your code is, if you do not have the right framework, your automated test is at risk of breaking.

  8. Monitoring and Maintaining Automation

    Your framework and tools selection should always be guided by strong elements of test automation monitoring and maintenance. The former ensures that you and your team receive constant feedback on the progress and results of your automation testing. Some automation tools don't have an easy-to-understand reporting feature, so it's important to know which stakeholders should receive those reports before you decide which tool to use.

    Similarly, there are differences in the ease with which maintenance can be performed across various tools. You want something that can be easily amended and reused and one that includes detailed failure logs so script errors can be fixed with a minimum of fuss. With a grip on maintenance and monitoring, your automation strategy is sustainable. Fortunately, offshore Agile teams are trained and prepared to communicate and report effectively, ensuring smooth workflows and a robust QA process overall.


Benefits of Creating a Test Automation Strategy

Let's examine the main benefits of the QA automation strategy in more detail:

  1. Time and Resource Savings

    A time-saving and resource-saving feature is one of its advantages. Automated tests run much faster than manual tests and do not require the same level of human intervention. This means that teams can focus on more strategic tasks, rather than spending time on repetitive and time-consuming manual testing, which can lead to time and resource savings.

  2. Improved Accuracy

    Automated testing eliminates the potential for human error, leading to increased accuracy in results. Automated tests are also able to cover a wider range of scenarios and test cases, increasing the overall accuracy of the results. This can have a significant impact on the quality of a company's products and services, helping to improve customer satisfaction and loyalty.

  3. Gives Quick Feedback

    The use of automated testing has a significant advantage in terms of providing quicker feedback. With automated testing, results are delivered immediately, helping to improve the quality and user experience of a product.

    On the other hand, manual testing takes a lot of time because the tester needs to find and fix problems before testing the improved features.

    Automated testing saves time as it eliminates the need for manual labor, allowing for faster bug fixes and more time for serving customers.

  4. Expanded Test Coverage

    Automated testing enables you to test a larger number of scenarios and conditions, leading to more comprehensive test coverage. This in turn results in improved product quality and a better user experience.


Get Your Test Automation Strategy Right

Building your test plan around these 8 elements will go a long way toward executing a reliable, reusable, and effective QA process.

Your test automation strategy is the key first step toward producing a quality product. As you follow these tips, pay attention to the important questions that arise; you cannot build a firm and lasting foundation if you do not first consider all the relevant variables. You’ll run across questions to ask your own team and also your QA expert for greater clarity. As always, the perfect test solution is one that delivers against your own specific deadlines, resource limitations, and product potential.

QASource has the experience and expertise to take your test phase from planning right through to launch. Get a free quote or call +1.925.271.5555 today and get your comprehensive QA process started correctly.

Frequently Asked Questions (FAQs)

What is an effective test automation strategy?

An effective test strategy is essential for organizations looking to improve their software testing processes and achieve their testing goals. A comprehensive QA automation strategy should include a clear understanding of the software being tested, a detailed plan for automating various testing activities, and a roadmap for continuous improvement.

Some key elements of an effective test strategy include selecting the right automation tools and techniques, establishing clear roles and responsibilities for the testing team, and regularly reviewing and updating the test strategy to reflect the evolving needs of the software and the organization.

What are the advantages of the test automation strategy?

The main advantage of a test automation strategy is that it helps in streamlining the testing process and improves the overall quality of software applications. A well-designed strategy helps organizations minimize manual effort, reduce the time required for testing, and eliminate the risk of human error.

The goal is to increase testing efficiency, speed up the time to market, and ensure that software applications meet the required standards and specifications. A comprehensive automation test strategy should also consider the resources available, the budget, and the expected outcome of the testing process.


What are the building blocks for defining a good test automation strategy?
  • Scope of test automation
  • Automation testing approach
  • Test automation environments
  • Clear automation goals & milestones
  • Design of test automation framework
  • Risk analysis
  • Implementation plan
  • Failure analysis


This publication is for informational purposes only and nothing contained in it should be considered legal advice. We expressly disclaim any warranty or responsibility for damages arising out of this information and encourage you to consult with legal counsel regarding your specific needs. We do not undertake any duty to update previously posted materials.