Test automation will save you time and money. That is why it was developed, and that is why you want to use it. To access all the speed and efficiencies of automation testing, you need to have the right foundation in place.
That foundation is your test automation framework. To put it plainly, the test automation framework is a set of rules, guidelines, standards, and conventions governing the testing process. In a manner of speaking, your test automation framework is the race track upon which your lightning-fast test automation race car can run.