With social networks, media streaming, mobile shopping and food delivery at our fingertips, it’s easy to see why we are addicted to our smartphones. At the touch of a button on their smartphone, consumers are able to make a purchase from the comfort of their own home, making time for things more important than standing in line at a crowded store.
This clearly illustrates the importance of digital technology in our daily lives, so much so that businesses around the globe have taken advantage over the years. Companies began to market on social media channels, quickly increasing brand recognition. The huge spike in adopting digital technologies has increased the importance of delivering high-quality digital products.