In the world of IT startups, innovative ideas are constantly being generated and entrepreneurs are eager to transform these ideas into a well-established startups. However, many startups fail to succeed due to various reasons, and one of the most common and crucial reasons is the inability to deliver a high-quality product to customers. For IT startups, it is essential to understand the quality demands of their end-users, as the product's success lies in their customers' hands. Startups should strive to provide a product with a good quality user experience to differentiate themselves from their competitors. A visionary product owner must recognize that deploying a dedicated QA team to test the product before launch, and continuous QA testing thereafter, is essential to become a well-established venture.