According to Statista, there are now more than 230 million digital video viewers in the United States. This growing popularity in digital streaming services has dramatically increased the quality demanded by users, and with so many options available, it only takes one poor experience to push a user away and towards a competitive platform.
The rise of media streaming has allowed consumers to be in control of how they experience content. Viewers no longer have to adjust their life for a TV show schedule, now that users can choose what content they want to watch, when they watch it and on what device they watch it.
Streaming media is here to stay. With 62% of adults subscribing to a streaming service, the industry is only expected to grow at an exponential rate across all types of media.