When you think of a Customer Relationship Management (CRM) tool, the first to come to mind is Salesforce. That’s because the biggest players across all industries - from cybersecurity and medical technology to financial services and retail - choose this CRM solution to sustain customer relationships. And because Salesforce is designed to help businesses deliver personalized experiences to every customer, companies of all sizes can implement CRM tools in their sales, marketing and commerce practices.
Salesforce tends to win over its competition in the CRM space because of its customizable implementation and integration with other applications such as service cloud, security, outbound messaging, Apex programming, web portal, web services, social media and data loader - just to name a few.
