A mobile app can only be as strong as its development cycle. And every successful development cycle includes well-defined QA testing procedures that clearly define goals, set deadlines, outline processes and establish metrics to gather.
As headlined in The New York Times only a couple of weeks ago, the Iowa Caucus debacle was “a systemwide disaster…” and the “app used to tabulate votes may have been inadequately tested.” While additional facts are still coming out, the entire nation watched as there were major delays obtaining and reporting on the Iowa results. And then there was uncertainty as to whether or not they were accurate. While the intent of creating this app was supposed to be positive – to enable simpler more streamlined reporting, faster – we know that’s not at all what happened. And, that’s not exactly how you want your new mobile app rollout and brand to be remembered.