Before the benefits of automation tools were as commonly recognized as they are today, CTOs, product managers and engineering leads were slowed down by repetitive manual tasks, bottlenecks and miscommunication across teams. True efficiency and innovation was a distant goal, something they could only discuss in abstract terms without understanding the value of certain services in software testing. Today, product companies strive to lead in four key areas: innovation, efficiency, accuracy and speed. Automation advantages in software testing are designed to place more power in the hands of developers, QA engineers and IT leadership.