As headlined in The New York Times only a couple of weeks ago, the Iowa Caucus debacle was “a systemwide disaster…” and the “app used to tabulate votes may have been inadequately tested.” While additional facts are still coming out, the entire nation watched as there were major delays obtaining and reporting on the Iowa results. And then there was uncertainty as to whether or not they were accurate. While the intent of creating this app was supposed to be positive – to enable simpler more streamlined reporting, faster – we know that’s not at all what happened. And, that’s not exactly how you want your new mobile app rollout and brand to be remembered.
For healthcare providers, mobile apps present an incredible opportunity to impact the lives of patients. In addition to providing patients with secure access to their health records and direct mobile interaction with healthcare professionals, these mobile apps can be true lifesavers. Consider the London boy who saved his unconscious mother with help from Apple’s Touch ID and Siri. Continued innovation in this space can change the way people think about seeking diagnosis and treatment, accessing and managing their health records, and reporting emergency situations.
Almost 10 years have passed since the release of the first iPhone. Since that release, the mobile space has taken massive leaps and bounds. For many users, the phone is the end-all, be-all of connectivity and online experience -- they use it for everything, and then some. This dependency is great news for product companies, especially those who focus primarily on mobile applications.