Though most product companies are vigilant in protecting themselves and their product from security vulnerabilities, they often cut corners when it comes to other concerns, such as load testing, UI testing, and API testing. The consequences of this type of corner-cutting are not as drastic as the PR fallout that follows massive cyberattacks, but they are dangerous to company image nonetheless.
Most successful product companies know by now that QA testing is a great investment. It ensures that the product is functionally sound, built to user expectations, and ready for adoption by a large, demanding market. But many companies still struggle with prioritization of the testing they actually need. This is particularly true of companies who have grown very quickly, and are pursuing a QA vendor to meet the expansion of their dev team.
As the saying goes, “You cannot control what you cannot measure.” In the software testing world control is the key to success, so the ability to clearly measure tests and track results effectively is essential. Historically, the results of automation have only been discussed generally and vaguely: is it helping the team? Is it helping the managers? Is it improving the quality of the product?